Kimberly Herrell, president, Schubach Aviation
“The pilot shortage is real. It’s not impossible to find the right talent, but as a company, you have to advance an authentic mission and culture that resonates with prospective pilots. Salary is obviously important but isn’t everything for pilots deciding on an employer. You can’t buy quality of life and job satisfaction.”
With 25 years of experience in private aviation, Schubach Aviation enables quick and easy access to hard-to-reach locations with an exclusive adventure ready the moment you touch down. The Shops at Crystals in Las Vegas holds a number of flagship stores from the finest luxury retailers in the world, and this trip brings exclusive previews for you to peruse in private. The itinerary can be customized to suit you, but some of the highlights include breakfast at Tiffany’s where you’ll have private access to the store for a special preview…
“We’ve definitely felt the effects of the pilot shortage,” says Kimberly Herrell, the president of Schubach Aviation, an aircraft charter and management company located in Carlsbad, Calif. “It’s pretty much industry-wide now. There had been a lot of talk for a long time about how it was going to happen, and then it was here. With that said, we’ve still been able to find quality talent.”
The classic definition of a day trip is usually something along the lines of a short spin into the countryside for a city dweller, or deeper into the countryside for those outside of the city. For those looking for something a bit more unusual and farther away, Schubach Aviation has come up with a selection of day trips by private jet, Elevated Excursions, with a fleet ranging from six passenger to 12 passenger jets if you want to bring some friends along.
The inspiration for the trips came from the collection of contacts the company has built up over the years. “We wanted to highlight how much you can do in a single day when flying private,” explains Kimberly Herrell, Schubach Aviation President. “With the relationships with other brands of a certain prestige, this has been a great way to collaborate with them and create exceptional one day experiences. And our guests enjoy that sense of freedom that comes with putting miles between you and your everyday life even if just for one day.”
Erin Meanley Glenny: Congratulations on being named president earlier this year.
Kimberly Herrell: Thank you!
EMG: The executive team is seven men and one other woman. Any advice for holding your own?
KH: Aviation is a very male-dominated industry. You have to assert yourself. I knew a lot of people were going to automatically underestimate me. Rather than dwell on that or be intimidated, I accepted that I have your attention either way, so I’m going to change your mind.
Where did the idea for these ‘elevated excursions’ come from?
KH: Last August, we arranged a group daytrip for our clients to the Pebble Beach Concours d’Elegance. We were greeted by a fleet of Rolls-Royces at the jet and then took the scenic 17-Mile Drive to the Rolls-Royce Villa. A short while later, our guests were driving Lamborghini Huracanás and Aventadors through the hills behind Quail Lodge. We realized that with all the incredible partnerships we’ve spent years building, combined with our fleet of private jets available at any moment, we had the ability to create very special experiences.
When Schubach Aviation’s charter jet pilots take to the skies, they’re flying for more than just their clients’ needs.
They’re also logging miles for charities that have benefited over the past six years from Schubach’s “penny-per-mile” program. This year, Schubach jets should log about 1.2 million miles worldwide, which translates into $12,000 for charity, plus matching gifts.
The program was dreamed up by company founder and chairman Henry Schubach, 64. He started the company 25 years ago at McClellan-Palomar Airport and has recently retired. He lives in Vista with his dogs Bob, a golden retriever, and Brailey, a black Labrador mix.
One of the penny-per-mile program’s past beneficiaries is Shelter to Soldier, a 6-year-old Oceanside nonprofit that rescues shelter dogs and trains them as service dogs for veterans.
If you have a free day—just one day—and you’re looking for a memorable way to spend it, Schubach Aviation has a few suggestions. The Carlsbad, California–based charter operator and aircraft-management company recently introduced Elevated Expeditions, a series of curated private-jet day trips from the San Diego area to such destinations as La Paz, Mexico, to swim with sea lions and whale sharks in the Sea of Cortez and a sommelier-led wine-tasting tour through Napa Valley.
The La Paz trip, which Schubach has arranged through Scott Dunn Private Journeys, is being offered in March and April. The Napa Valley trip, which includes private tastings at the Arkenstone, Vangone, and Memento Mori estates and a dinner at the Italics estate, takes place in May. The July destination is Malibu Rocky Oaks Estate Vineyards for a sunset dinner. Other Elevated Excursions will offer private access to the Pebble Beach Concours d’Elegance (August), Lamborghini driving at the Thermal Club near Palm Springs (September), and private shopping and dining at the Shops at Crystals in Las Vegas (October).
Carlsbad-based jet charter company Schubach Aviation continues its ongoing commitment to giving back as it reaches a milestone 25-year anniversary in 2018. The company announced its choice of Solana Beach-based Immunotherapy Foundation (IF) as this year’s beneficiary of Schubach’s annual donation-per-mile program, pleadging one cent for every mile flown on the company’s private charter flights.
Kimberly Herrell, President, Schubach Aviation
“The value behind the quick mobilization and time-saving components of flying private is once-again starting to eclipse any stigma of excess. The bottom line is that people can accomplish a lot more when utilizing private aircraft.”
What’s the business outlook for business aviation? Will this be the year that sales of used aircraft are strong enough that the sellers become buyers of new private jets? Has pricing stabilized? What’s happening across fractional ownership, jet cards and on-demand charter? Is the industry expanding or just treading water. What about fuel prices? How will the new tax scheme in the U.S. impact the industry? Is there a pilot shortage coming? Are new business models getting traction? How did 2017 end? What’s the outlook for 2018? We called into the corner offices of over 30 industry CEOs and asked them to look into their crystal ball and share with Forbes.com readers what they are seeing.
Kimberly Herrell, President, Schubach Aviation
“We have seen an increase in corporations utilizing private aircraft for business travel and we expect that to grow in 2018. These travelers require high performance, WiFi-enabled planes that can fly coast to coast. With language in the new tax code, many aircraft owners are delaying plans to upgrade to larger models. This will eventually have an impact on the entire business aviation landscape.”
San Diego — There is something to be said for an on-demand charter flight, said Kimberly Herrell of Carlsbad-based Schubach Aviation…
Schubach Aviation Donation Per Mile Program
His phone number can be found on the speed dial of industry and community leaders, he believes in business by handshake and is admired for the client-centric culture he’s created. What started with a single Cheyenne II aircraft back in 1992 has grown into San Diego’s largest fleet of charter aircraft, Schubach Aviation, flying to destinations from Aspen and Big Sky to exotic locales like Morocco and the Galapagos Islands. At the company’s heart stands founder/president Henry Schubach, known for his candor and philanthropic spirit. “Giving back to this community has long been a core tenet at Schubach Aviation. It is our responsibility and privilege,” he says. Each year, Schubach Aviation makes a donation for every mile flown to different charities. In 2018, Schubach’s philanthropy partner will be the Immunotherapy Foundation, a San Diego nonprofit founded by longtime Schubach client and activist investor Ralph Whitworth, who passed away from cancer last year. “Ralph Whitworth was one of my first airplane charter customers over 20 years ago. I flew him for many years and we had the privilege of flying him and his family during his precious final years. I’m honored to have this opportunity to support his legacy and the important work the Immunotherapy Foundation is enabling,” he says. His donations will fund pioneering cancer research at UCSD and the La Jolla Institute for Allergy & Immunology, whose work focuses on using a patient’s own immune system to eradicate cancer cells, leaving healthy tissue unharmed.