OUR TEAM
KIMBERLY HERRELL
OWNER, CHIEF EXECUTIVE OFFICER
Owner and CEO Kimberly Herrell is a 19-year aviation industry veteran. She drives the company’s overall vision with the same determination and commitment to excellence that has defined the first-in-class jet charter operator’s success for a milestone 30 years.
A graduate of Utah Valley University, Kim first made her mark in luxury hospitality prior to applying the invaluable experience to the private aviation industry. She joined Schubach Aviation in 2005, was appointed to President in 2018 by retired company namesake and founder Henry Schubach, and acquired the business in January 2020. As CEO, Kim drives Schubach Aviation’s overall vision and corporate values. Under her leadership, Schubach Aviation has instituted a “safety first” organizational culture, earning safety recognition exceeding the required FAA regulations (including IS-BAO Sage 3, Aviation Safety Action Program (ASAP) and ARG/US Platinum). She oversees marketing, sales, and business development initiatives with a strategic focus on future growth, maintaining a values-driven company culture, and delivering immersive aviation experiences for clients interested in customizable adventures. In 2018, Kim launched Schubach Aviation’s successful Elevated Excursions program, followed in 2020 by the company’s VIP ACCESS program, a curated collection of one-of-a-kind travel opportunities developed exclusively with the company’s world-class partners that has been featured in Forbes Lifestyle, Robb Report, and CNN Travel. In 2023, she established a partnership with Waverly restaurant to debut a Schubach Aviation-exclusive elevated in-flight dine and drink menu by Michelin-recognized Executive Chef Brian Redzikowski.
Kim champions Schubach Aviation’s enduring commitment to philanthropy and in 2022 introduced a new philanthropic initiative, Miles that Matter. It encompasses the company’s annual philanthropic contributions, donations, and events and will benefit San Diego-based Monarch School, Shelter to Soldier, the Museum of Contemporary Art San Diego and Curebound.
Kim was recently named one of San Diego Magazine’s 2023 “Women of the Year,” has been honored by Visit CA as a “California Woman Making [Her] Mark,” in addition to being recognized as one of San Diego’s 500 most influential business leaders by the San Diego Business Journal. In 2022, she joined the Board of Directors of the National Air Transportation Association (NATA), the leading national trade association representing nearly 2,300 aviation businesses.
When not leading Schubach, Kim enjoys exploring the globe through international travel with her family.
KIMBERLY HERRELL
OWNER, CHIEF EXECUTIVE OFFICER
Owner and CEO Kimberly Herrell is a 19-year aviation industry veteran. She drives the company’s overall vision with the same determination and commitment to excellence that has defined the first-in-class jet charter operator’s success for a milestone 30 years.
A graduate of Utah Valley University, Kim first made her mark in luxury hospitality prior to applying the invaluable experience to the private aviation industry. She joined Schubach Aviation in 2005, was appointed to President in 2018 by retired company namesake and founder Henry Schubach, and acquired the business in January 2020. As CEO, Kim drives Schubach Aviation’s overall vision and corporate values. Under her leadership, Schubach Aviation has instituted a “safety first” organizational culture, earning safety recognition exceeding the required FAA regulations (including IS-BAO Sage 3, Aviation Safety Action Program (ASAP) and ARG/US Platinum). She oversees marketing, sales, and business development initiatives with a strategic focus on future growth, maintaining a values-driven company culture, and delivering immersive aviation experiences for clients interested in customizable adventures. In 2018, Kim launched Schubach Aviation’s successful Elevated Excursions program, followed in 2020 by the company’s VIP ACCESS program, a curated collection of one-of-a-kind travel opportunities developed exclusively with the company’s world-class partners that has been featured in Forbes Lifestyle, Robb Report, and CNN Travel. In 2023, she established a partnership with Waverly restaurant to debut a Schubach Aviation-exclusive elevated in-flight dine and drink menu by Michelin-recognized Executive Chef Brian Redzikowski.
Kim champions Schubach Aviation’s enduring commitment to philanthropy and in 2022 introduced a new philanthropic initiative, Miles that Matter. It encompasses the company’s annual philanthropic contributions, donations, and events and will benefit San Diego-based Monarch School, Shelter to Soldier, the Museum of Contemporary Art San Diego and Curebound.
Kim was recently named one of San Diego Magazine’s 2023 “Women of the Year,” has been honored by Visit CA as a “California Woman Making [Her] Mark,” in addition to being recognized as one of San Diego’s 500 most influential business leaders by the San Diego Business Journal. In 2022, she joined the Board of Directors of the National Air Transportation Association (NATA), the leading national trade association representing nearly 2,300 aviation businesses.
When not leading Schubach, Kim enjoys exploring the globe through international travel with her family.
Trey Munday
Chief Operations Officer & Chief Financial Officer
Trey Munday joined the Schubach Aviation team in May 2022, to oversee daily operations with an eye toward the company’s long-term goals and vision, leveraging an extensive background in supporting high-growth companies prepare to scale. He holds a Bachelor’s Degree in Economics from San Diego State University and spent 15 years in the banking industry, in both securities trading and business lending. In 2010, he founded a CFO consulting firm which served clients in industries ranging from eCommerce to ecological consulting to software development.
Munday comes from a long lineage of aviators and recently earned his private pilot certificate with an instrument rating. He lives in Carlsbad with his wife and boys. Trey and his wife, Joanna, run a non-profit that provides surfing experiences to children with special needs in honor of their late son, Jack Munday, who was an avid surfer.
Trey Munday
Chief Operations Officer & Chief Financial Officer
Trey Munday joined the Schubach Aviation team in May 2022, to oversee daily operations with an eye toward the company’s long-term goals and vision, leveraging an extensive background in supporting high-growth companies prepare to scale. He holds a Bachelor’s Degree in Economics from San Diego State University and spent 15 years in the banking industry, in both securities trading and business lending. In 2010, he founded a CFO consulting firm which served clients in industries ranging from eCommerce to ecological consulting to software development.
Munday comes from a long lineage of aviators and recently earned his private pilot certificate with an instrument rating. He lives in Carlsbad with his wife and boys. Trey and his wife, Joanna, run a non-profit that provides surfing experiences to children with special needs in honor of their late son, Jack Munday, who was an avid surfer.
Edwin Folsom
Chief Pilot
Prior to joining the Schubach Aviation team in January 2023, Chief Pilot Edwin Folsom enjoyed a distinguished career that included service in the United States Air Force and 33-years as a commercial pilot for United Airlines, as an International Captain and Check Airman.
He holds a BS from the United States Air Force Academy and MA from Webster University, in addition to a Certificate in Dispute Resolution from Pepperdine University Law School and Certificate in Safety Management Systems from Southern California Safety Institute, a world leader in aviation safety.
Eddie brings enthusiasm, wisdom, and a lot of hands-on operating experience to his role as Chief Pilot, where he has oversight over all company pilots. He also serves as Lead Pilot and Captain for our 10-passenger Challenger 605 aircraft.
Edwin Folsom
Chief Pilot
Prior to joining the Schubach Aviation team in January 2023, Chief Pilot Edwin Folsom enjoyed a distinguished career that included service in the United States Air Force and 33-years as a commercial pilot for United Airlines, as an International Captain and Check Airman.
He holds a BS from the United States Air Force Academy and MA from Webster University, in addition to a Certificate in Dispute Resolution from Pepperdine University Law School and Certificate in Safety Management Systems from Southern California Safety Institute, a world leader in aviation safety.
Eddie brings enthusiasm, wisdom, and a lot of hands-on operating experience to his role as Chief Pilot, where he has oversight over all company pilots. He also serves as Lead Pilot and Captain for our 10-passenger Challenger 605 aircraft.
Trish Gentile
Vice President of Business Development
Vice President of Business Development Trish Gentile comes to Schubach Aviation by way of New York City (KTEB) where she played a role in the growth of some of the private aviation industry’s largest operators. After graduating from Coastal Carolina University, where she studied Communications and Business Marketing, she pursued a career in sales, first working in the fashion and IT staffing industries. She started her aviation career as a sales consultant at NetJets, following in her parent’s footsteps – her mother spent 35 years at American Airlines as a flight attendant and her father was a private jet pilot. After three years, she moved on to Jet Edge, which was acquired by VistaJet in 2022, where as a Vice President of Sales she focused on expanding the NYC Metro and Southern California markets for both VistaJet and its sister company XOJet. At Schubach Aviation, Trish is focused on strategic growth – from the company’s charter fleet to developing tools and programs to better serve our clients.
Her favorite travel destination is New York City, with its iconic skyline.
Trish Gentile
Vice President of Business Development
Vice President of Business Development Trish Gentile comes to Schubach Aviation by way of New York City (KTEB) where she played a role in the growth of some of the private aviation industry’s largest operators. After graduating from Coastal Carolina University, where she studied Communications and Business Marketing, she pursued a career in sales, first working in the fashion and IT staffing industries. She started her aviation career as a sales consultant at NetJets, following in her parent’s footsteps – her mother spent 35 years at American Airlines as a flight attendant and her father was a private jet pilot. After three years, she moved on to Jet Edge, which was acquired by VistaJet in 2022, where as a Vice President of Sales she focused on expanding the NYC Metro and Southern California markets for both VistaJet and its sister company XOJet. At Schubach Aviation, Trish is focused on strategic growth – from the company’s charter fleet to developing tools and programs to better serve our clients.
Her favorite travel destination is New York City, with its iconic skyline.
ALDON COLBY
DIRECTOR OF MAINTENANCE
One of the most experienced maintenance professionals in the industry, Aldon Colby provides comprehensive maintenance oversight of Schubach Aviation’s fleet. For over 30 years Aldon has served as an indispensable resource for aircraft owners and is highly regarded for his extensive knowledge, meticulous attention to detail and unwavering commitment to maintaining aircraft at only the highest standard. His team provides maintenance tracking, logbook oversight and precise record keeping brining considerable benefit to aircraft owners in maintaining the assets value over time. Aldon is the owner of Hangar One Aircraft Maintenance, the only full-service, FAA approved, Part 142 repair station based at Palomar Airport. He oversees a growing staff of dedicated airplane mechanics, ensuring that Schubach’s fleet aircraft receive immediate, real time attention limiting maintenance related aircraft down time. Aldon works in partnership with aircraft manufacturers Textron, Bombardier, Embraer, and Gulfstream, leveraging decades long relationships to provide complete maintenance care.
ALDON COLBY
DIRECTOR OF MAINTENANCE
One of the most experienced maintenance professionals in the industry, Aldon Colby provides comprehensive maintenance oversight of Schubach Aviation’s fleet. For over 30 years Aldon has served as an indispensable resource for aircraft owners and is highly regarded for his extensive knowledge, meticulous attention to detail and unwavering commitment to maintaining aircraft at only the highest standard. His team provides maintenance tracking, logbook oversight and precise record keeping brining considerable benefit to aircraft owners in maintaining the assets value over time. Aldon is the owner of Hangar One Aircraft Maintenance, the only full-service, FAA approved, Part 142 repair station based at Palomar Airport. He oversees a growing staff of dedicated airplane mechanics, ensuring that Schubach’s fleet aircraft receive immediate, real time attention limiting maintenance related aircraft down time. Aldon works in partnership with aircraft manufacturers Textron, Bombardier, Embraer, and Gulfstream, leveraging decades long relationships to provide complete maintenance care.
BOB RUFLI
DIRECTOR OF OPERATIONS
Director of Operations Bob Rufli joins Schubach Aviation with an impressive 40 years of aviation expertise and a passion for innovation, harnessing the power of technology to optimize the client flight experience – from efficiency to safety and comfort. He
Bob is a native of Traverse City, Michigan and graduated with a BS in Air Commerce from the top-ranked Florida Institute of Technology. He was a flight instructor early on in his career before finding his niche in operations, and has since held leadership roles for a number of large operators. Previously, as Vice President and Director of Operations at Penstar Aviation, he oversaw helicopter EMS operations and managed large corporate flight departments globally, emphasizing safety, efficiency, and excellence. At Aerodynamics Inc. (ADI), he played a key role in obtaining FAR 121 certification, facilitating the operation of large aircraft for corporate shuttle operations. He also managed international flight operations to numerous destinations worldwide. While at Landmark Aviation, he spearheaded the merger of five Part 135 certificates under an approved FAA A502 merger plan.
Most recently, as the Director of Operations at the non-profit Air Charter Safety Foundation, Bob was critically involved in the development and advancement of aviation safety standards. He also served on the Board of Governors for the industry organization for over eight years, with a two-year term as Chairman of the Board.
At Schubach Aviation, Bob leverages technology-based solutions to ensure clients experience the maximum comfort and convenience on the ground and in-flight.
His interests, outside of aviation, include sailing and lake living.
BOB RUFLI
DIRECTOR OF OPERATIONS
Director of Operations Bob Rufli joins Schubach Aviation with an impressive 40 years of aviation expertise and a passion for innovation, harnessing the power of technology to optimize the client flight experience – from efficiency to safety and comfort. He
Bob is a native of Traverse City, Michigan and graduated with a BS in Air Commerce from the top-ranked Florida Institute of Technology. He was a flight instructor early on in his career before finding his niche in operations, and has since held leadership roles for a number of large operators. Previously, as Vice President and Director of Operations at Penstar Aviation, he oversaw helicopter EMS operations and managed large corporate flight departments globally, emphasizing safety, efficiency, and excellence. At Aerodynamics Inc. (ADI), he played a key role in obtaining FAR 121 certification, facilitating the operation of large aircraft for corporate shuttle operations. He also managed international flight operations to numerous destinations worldwide. While at Landmark Aviation, he spearheaded the merger of five Part 135 certificates under an approved FAA A502 merger plan.
Most recently, as the Director of Operations at the non-profit Air Charter Safety Foundation, Bob was critically involved in the development and advancement of aviation safety standards. He also served on the Board of Governors for the industry organization for over eight years, with a two-year term as Chairman of the Board.
At Schubach Aviation, Bob leverages technology-based solutions to ensure clients experience the maximum comfort and convenience on the ground and in-flight.
His interests, outside of aviation, include sailing and lake living.